[TomOfTTB]

I don't see why everyone's so skeptical of this.

How is this any different than other social sites? Basically what they're doing is crowd sourcing humor and that seems like a better plan than a lot of other startups I've seen.

Give the huge audience potential (who doesn't like a good laugh?) and their proven record of success (3 years) it doesn't seem like a terrible investment to me.

[JonnieCache]

Some of us will never be able to really accept the idea that $30m isn't a metric shitload of money, for anything, let alone a faddish humour website.

Whenever I see these numbers I can't help but think about how much food you can buy for $30m. I know economics is obviously more complex than that, building wealth helps the world etc. but I still find it impossible to get over this. Just being honest.

[Bud]

It's true that lolcats could be viewed as "faddish", but if so, it's a very long-lived and popular fad.

Guess what a long-lived and popular fad is? A gold mine, at least for a while...

[radicaldreamer]

Plus it could have long term appeal... like knock-knock jokes.

[ebiester]

It's not just one website. It's a collection of humor websites building on a theme that is certainly not a fad: humorous commentary on a photograph. Lolcats may come and go, but the bet (and a good one, I believe), is that their humor staff can keep ahead of the trends. http://cheezburger.com/sites shows their attempt.

I believe this 30m is also going to help them go further into content creation.

[qq66]

Whatever you can buy with $30m, you can buy more of if you can turn the $30m into $1b.

[zaidf]

As of right now you can only predict that it's a fad. Some investors predict otherwise. At least investors take risks into account while you seem convinced beyond doubt that it is a fad.