[TeMPOraL]

> You would have to browse in incognito

Or with a recent version of Firefox. Or with an ad blocker. My thoughts are this: just because most users will likely leave trace with Google by visiting from SERP, doesn't mean you should volunteer more data points for third party advertisers, especially when we're talking medically relevant data. And there will be users who will visit your site via links from other sites where they weren't tracked (e.g. from here!). So please don't do this.