[vbezhenar]

Google is well known to monetize your data, it's their primary revenue after all. Apple sells hardware, while they could monetize your data, they are actively presenting themselves as a privacy company. So Apple looks better than Google in that regard.

Though I have no idea why would anyone trying to hide from Google. You can't really. Google spies on you everywhere, from every website. They already have all data and you can't do anything about it. It won't be much worse if they'll have a bit more data.

[Yetanfou]

All it takes to keep Google from spying (apart from not using any of its products directly and not having a Google account) is a well-targeted block list on your router and in your ad blocker. They'll probably still be able to glean some data about you but it will be sparse and more or less useless for ad targeting - or maybe it is useful in that it tells them that 'you' don't like nor look at ads?