[zarro]

You would expect that as the topic of conversation becomes more esoteric, that they would get harder for the general audience to understand.

But what I think sometimes happens is even the target audience doesn't understand what the papers are saying.

Goethe said something about this in his autobiography about health/chemistry books that were popular in his day where imposters would write some "Scientific" book which is full of esoteric terminology that would look appealing to the lay reader, but once you started analyzing and reading that work "the book still remained dark and unintelligible; except that at last one become at home in a certain terminology, and, by using it according to one's own fancy, felt that one was at any rate saying, if not understanding, something".