[shantly]

To be fair, the styles they chose were almost never any better than the defaults until the early 2000s or so (and even then it was hit-or-miss) by which time the dream of the web as hyperlinked documents the user could view as they pleased was falling out of fashion in favor of making it flashy brochureware and, soon after, a tightly specified app distribution platform.

[Darkphibre]

I still remember how amazing Pepsi.com was in the mid-90s. They were doing tricks with images and tables even back then.