Hacker News new | ask | show | jobs
by onaraft 2443 days ago
Ubiquiti isn't really consumer, though. They want to target enterprises and businesses.

Sure, their hardware ends up in residential deployments more often than perhaps any other kind of enterprise computer stuff, but if you're not willing to call them "enterprise", I'm going to insist they be practically alone in their own category of "pro-sumer but actually professional-consumer, and not the yuppie garbage that you usually call pro-sumer that's just the normal consumer crap but priced at 4x with a slick black plastic case."

I agree with GP in that the spectrum you are suggesting ("you get what you pay for" actually looks more like this:

<cheap garbage> ----------- <expensive garbage> ----[huge $$$ gap]----- <enterprise stuff for price-insensitive corporations who value brand and risk-aversion more than actual specs>

Which I would reify into the realm of, for example, computer hardware, as follows:

<a $100 best buy laptop with Windows> --------- <a $4000 alienware desktop with windows> --------------- <a $40000 Dell server with out-of-band management and ECC ram and HSM's and dual power supplies and actual RAID controllers and so on>

The best buy laptop and the alienware desktop are going to have the same issues with regards to control and privacy, and you need to make a huge jump to get to anything remotely respecting you.

1 comments

Ubiquiti is targeting small business (not enterprise) but their prices are firmly within consumer range. (For actual enterprise look at Meraki prices.) Likewise Apple Airport (RIP), Google Wifi, Eero, etc. have long-term support for a modest premium. There's no huge gap.