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And what's wrong about letting whoever won a tournament have their 10 seconds of free speech to pass on a message?

Are we so afraid of free speech that we must insist on compartmentalizing subjects in that way? Just have Blizzard make a statement saying "That person's opinion is only his own, not Blizzard's" and be done with it.

And yes, that means the next one may shout about veganism or white supremacy. So what? That will benefit or hurt the people speaking, not Blizzard.