[jtbayly]

When you vote with your wallet the way that I described, the companies that act badly get fewer dollars. If they want to raise their prices more and more until 1 person is paying $1mil/year for their software, and he gets all the votes, that's fine by me.

[hoseja]

At some point it's more profitable to put more money in marketing. Large portions of the market operate like this. People are easily swayed.