[aberman]

I have had the opportunity to spend a lot of time with the the founders. I can say, categorically, that your analysis of their motivation is wrong.

Yes, they are interested in growing their business, but their commitment to helping people remember loved ones in a positive, loving manner is inspiring.

I can see how you think the blog post is cold, but unfortunately death is the backbone of their business. You can't judge them for taking an objective look at the numbers. I loved 1000Memories from the beginning, since it solves such a real problem - a ton of facebook users will die, and facebook is an awkward place to honor/remember loved ones. They are providing an elegant and thoughtful solution.

[rdl]

I think in all their marketing they should use examples of successful specific individual memorials, even if they're trying to illustrate that this is a growing problem, and maybe adopt a consistent "tone" in dealing with death being inherently sad but not something you can just ignore.

How a memorial brought together friends from around a the country/world in a specific case is probably going to put people in a better frame of mind and makes it seem less mercenary. They should study how funeral homes, etc. sell services; I really doubt most people buy their caskets at Costco.