[jarek]

Gap is hardly the issue here. Most people who shop at the Gap won't really care if people wearing $3 black tshirts descend on the store every now and then and start wearing the clothes. For actually high-end products, making it more popular with the hoi polloi can mean the end of popularity with the original target audience, and the new market can often be more difficult to make decent profit in.

If everyone who heard about it on the internet could afford a Lamborghini, no movie star would own one, no matter how fast it went.