[donohoe]

Freakonomics is not in the newspaper. The newspaper refers to the print edition. Freakonomics is however in a profitable and highly trafficked web site.

The NYT web site business model works pretty well, but not enough to support the entire newsroom operations. However, the print side of the company still creates revenue to cover all that. The question is what business model will support that as print declines.

To your larger point I also disagree. They discuss their other ventures that they own (book, radio etc) which isn't owned or related to the Times. Therefore I'm guessing it's difficult for them to cross promote efficiently and drive people to different places. Moving to freakonomics.com makes perfect sense.