[buboard]

There's activist groups that target advertisers to "let them know" about a platform. They often work as mobs that basically blackmail both the advertisers and the platforms with bad publicity. Advertisers are all about publicity, and so far all of them have caved in (Not sure if they 've ever tried the alternative). Like everything in advertising, i doubt you can find a single decent study about performance.

[tgtweak]

It's much more that these brands' marketing budgets and campaigns are managed by companies that lose contracts like this when a shareholder, partner, customer or press article brings it to their attention.

At the ecosystem level this works - groups generating content that is undesirable (perspective being from the advertisers and their stakeholders) are demonetized and -in cases where policing doesn't happen - entire networks.

No publisher or network is immune to this, even Google.

It's the macro digital equivalent to boycotting and lobbying and it's effective. Advertisers have a say in where they put their money, and their money indirectly and in some cases directly enables that content.

Best you can hope for is transparency and consistency in how the policy is governed.