[neilc]

If favicon is important part of an online company's identity there must be something seriously wrong

Why? You're stating an opinion, not an argument.

Surely you would agree that Google's logo is an important part of their visual identity -- I think the favicon fits into that. It is seen billions of times every single day, shows up in bookmarks for the site, and will likely be propagated to many other sites that need logos/images for stories about Google.

[andresvi]

I was just saying that favicon is just very small part of an online company's identity and it’s definitely not a serious part.(If you still don't get my point then ask yourself: how many companies I know that make more money because of their favicon?)