[ALittleLight]

I was confused by that part and by rule 7.

"Rule #7: There is no secret. Craft amazingly good content."

So... Craft amazingly good content by hiring a freelancer on fiverr to write boring top ten blog posts that aren't intended to be read by anybody but Google?

On the one hand, I appreciate the author sharing strategies and ideas. On the other hand, this feels a lot like polluting cyberspace. By ranking your blogspam to drive sales on your dropshipping platform, or whatever, you're pushing actual good content off the first page of search results and into ignominy. It helps explain a general feeling I've had lately about the web getting worse and more generic.