[rjf72]

Brave is fully open source. [1]

Brave's model is to try to remove the coercion from advertising. Right now most companies are spending immense amounts of efforts spying on your and then trying to shove ads at you, and fighting every effort to block those ads or to avoid their spying. Brave's model is instead to try to create a more cooperative system. You view ads if and only if you want. The motivations they give you for this is to support the sites you like while also getting a little kickback yourself.

Somewhat analogous business models have failed, repeatedly, in things such as 'socialism restaurants' that tried to operate on a pay-what-you-can scheme since enough people opted out (by paying $0) to make it a losing venture. But I think it's something that will likely succeed here since the purchase price is always $0 - you're paying with attention, not money. Hahah, perhaps one of these socialism restaurants could actually work if they also provided a "free" pay method such as watching an ad!

[1] - https://github.com/brave/