[ianhawes]

I don’t disagree that Robinhood has a better UI for casual users, but the rest of their UX is awful.

Trades take considerably longer to execute than on other platforms. They tend to hide things that are “advanced”, even when it’s important for a trader to learn to use them (for example, the default Buy type is a Market Order instead of a Limit).

Most brokers have protections in place so you don’t shoot yourself in the foot. For example, say you placed a sell order on Robinhood, but want to cancel it. You have to go through 3-4 clicks to get to the order record and cancel it. Oh, and that horrible UX is a chatbot.

Robinhood strikes me as an app that was designed by folks that have limited trading experience. On the mobile app, you can’t select to view your positions by Total Return and simultaneously view your watchlist by Last Price; you must select one or the other. The watchlist of stocks is of course not going to have a total return, so the app just displays “N/A”.

What Robinhood has actually managed to capture is the “bro trader” mentality of the Trump era bull market, and for that they deserve some credit. Check out /r/wallstreetbets for examples. I think a lot of people associate millennials with being broke and having no concept of financial security, however Robinhood is making a name for themselves as the broker of millennials. It’s just a shame RH is so terrible.

[colinj2]

I agree RH isn’t a power tool like other but I know several people who got their feet wet with it and are now considering moving.

Shameless plug for my employer TradeStation. We just launched zero commission Friday[0]. I’d be interested to hear a critique of our web/mobile ui. It’s more trader oriented but I’m not an expert

[0] https://www.tradestation.com/promo/tsgo/