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> The danger in the constant back and forth of poor nutrition science being hyped up in the media, reversing last week’s headline, is that eventually the general population just gives up, and stops listening/acting on ANYTHING coming from this expert group.

That is exactly the goal here. To confuse the public, discredit scientists so that people just throw their hands in the air and just eat whatever they want and are used to.

For example, the tobacco industry had this famous memo that said "Doubt is our business". For 40 years, they never had to prove that smoking caused cancer. No, all they had to do was to create doubt due to contradictory studies, and the public would be confused and just keep smoking.

That is the goal with these studies and headlines, it's to confuse the public. The study they made actually said that there is a link between eating meat and a series of diseases.

It was the incredibly unscientific conclusion that its not worth to stop eating meat to avoid disease since people like it so much that caused the headlines, not the actual science of the studies.

Climate change, human health and animal welfare are all 3 huge reasons to not eat so much meat, the science is clear.