[noodle]

and for a company that has multiple employees, a finished product, and/or is actively looking for user acquisitions, that is a good thing to spend time on -- SEO, conversions, A/B testing, etc.

for a smaller startup that is still trying to develop their product and push out an MVP, their best bang for the buck is going to be hitting the effective basics until they're ready and able to spend more time on more in-depth things.