[zachrose]

On a smaller scale, Rudy’s Barbecue in Texas did something similar by canceling their comprehensive health care insurance, hiring a doctor to be the whole company's PCP, paying for surgeries directly through Texas Free Market Surgery, and buying “wraparound insurance” for everything else.

https://www.bizjournals.com/austin/news/2019/06/06/rudys-bbq... (Paywalled)

[legitster]

There was a startup in Seattle many years ago that offered a similar program (I think it was called Qliance? They went under.) For $40 a month, you got membership to unlimited concierge care.

I think part of the story is that the "wraparound insurance" has to cover so much, that the PCP just becomes duplicitous and hard to justify.