[justicezyx]

Whoever concluded that the margin is low is probably plain clueless about the enterprise IT, or they were looking at developer-friendly tech gigs or colo-providers, etc, not the IBM Oracle EMC Vmware NetApp etc.

When I joined Amazon in 2012, the message is clearly that AWS competes with IBM Oracle EMV Vmware NetApp. I do not have proof if the original plan was that in the early days. But given my impression on Amazon and AWS' executive team, I'd say very likely enterprise IT has always been Amazon's end game.

[wmf]

I think AWS made a change in strategy between 2006 and 2012 because their early architecture and marketing were totally anti-enterprise.

[justicezyx]

Naturally you have to start with developer friendly marketing as a new comer, there is no direct to enterprise marketing workable for aws (which will be too expensive and an uphill battle)