[Deadsunrise]

Makes sense. Broadcasters don't allow ads from their competitors on their networks (you would never see an ad for a CBS show on Freeform),so idk why they would allow ads from streamers. Probably thought it was incremental dollars when it just basically meant Netflix was stealing subscribes away from them.

At the end of the day, Disney is still gonna sell that inventory (maybe at a slightly lower premium). So I would see it's worth it to lose $5-10MM a year if it means slightly cutting off the reach of one of your biggest competitors.