[deminature]

There's no need to be so unnecessarily condescending. Customers are used to the ad-free model and will be unlikely to accept a return to the 1/3 ads 2/3 content model of cable without significant customer attrition, which streaming services can ill afford in the current competitive landscape.

[TeMPOraL]

What competitive landscape? They're only competing with piracy. Movies and TV shows are mostly non-substitutable, so you almost always have a choice only between a) whichever streaming platform has an exclusive deal on streaming a given show, b) buying physical disks, and c) piracy.

[deminature]

Streaming services are competing with each other, even more aggressively when Disney+ appears on the scene and takes half of Netflix's content. The streaming service with no ads is going to win over the streaming service that has cable-level of ads, unless the show is so good to overwhelm that.

[cwkoss]

After using Netflix for so long, the quantity of ads on even the paid form of Hulu is unpleasant and I avoid it, will not be renewing.