This. Cable television at least has bundling economics going for it [1]. In most cases, streaming services don't. (Save, perhaps, for the forthcoming Disney+ bundle with ESPN+ and Hulu.)
I'm having a hard time understanding the argument being made in that article. If I only want the History channel, then paying for the bundle means I'm paying for a channel I don't want. Given that I only want about 20 channels that my plan offers, but I have to pay for 500, I'm paying for a lot I have no use for. There's even a specific charge for sports channels that I have _never_ watched even once.