[cj]

The cable industry spent decades discovering the absolute maximum value they could extract from the consumer.

Netflix/Hulu have become successful in part because they undercut cable with lower subscription fees and fewer commercials.

It makes sense that once streaming becomes the dominent mode of television consumption, with traditional cable pushed out, that they begin to adopt some of the more aggressive value extraction mechanisms as did traditional cable service.

I predict the same will happen, or perhaps it's already beginning to happen, with Amazon in the retail sector (Amazon is providing more value for less money compared with traditional retail, which is causing retail chains to close shop, which will lead Amazon to discover new ways to extract new value once brick/mortar chains are gone and no longer competing).

But, that is capitalism.