[anongraddebt]

My accounting professor used Groupon as an example of a company that was aware it's business model was unsustainable. Basically, their domestic churn is remarkably high because businesses realize after a couple campaigns on Groupon that they're actually losing money. So, Groupon decides to tap international markets. This does nothing to reduce churn, so it's just a matter of how long it takes before they run out of new businesses to bring into the fold.