| UI comments: - Separate the primary call-to-action from everything else. On your homepage, the bright orange call-to-action is competing for attention. Perhaps things can be rearranged such that the primary call-to-action is in the direct reading path of the user. Also, I strongly recommend de-emphasizing/gray-scaling other links/logos (for example, the green link, "Check out the Sunnytrail dashboard", is the first action I saw). - Play up the video a bit more. Make the video placeholder smaller, then place it where the "green hills" are now (the hills take up too much space, for very little value added). - Tighten up your "tag line". What are the revenue metrics? Be specific and concise when presenting the purpose/value of your product. A useful formula: 3-7 (basically, keep it short) words to grab the user, then one supporting sentence below. I think messaging will be your best advantage here. If you can communicate clearly and concisely exactly what you are doing and how you make it EASY to do, then you may find yourself better off. PS: to be honest, I actually don't know what I can do with these metrics. I need to be sold. |