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Marketers view: the website has lots of buzz words, so it’ll probably do ok with gaining organic search traffic. However, I can’t really tell what the product does? Is it a CRM or is it a way to send messages to my clients? I think you need to review what your product is, determine what your features are, then work out what your points of difference are. Feature Advantage Benefit model is a simple way to start this. It’s hard to tell what you do. “Try it now”, to me at least, is a step after looking at screen shots and feature lists. Puretext looks like it has a narrow feature set - this might be an advantage in certain use cases, but you don’t tell me anything about what the product does, how it works, and who would benefit most from this product. Also, you need to match your language to you clients. If you’re aiming for enterprise customers, don’t use colloquial language. Use simple, concise and clear language. I dislike the use of “Y”. Reading your other comments, I get the impression that this might be your personal style, and that’s great, but your product needs a different voice. Finally, your prices are high for what appears to be a messaging service. There might be benefit in looking at your competitors (not necessarily the established, bigger players) and review your price strategy. Good luck, you’ve got some good ideas here! |