[hrktb]

This device’s whole point would be outside of the “we” point of view.

In general “we” don’t need a revolution of the current form factor. A sizeable portion of users have stopped upgrading and wait for their current phone to be dead, some are already clamoring for less, going back to iPhoneSE like phones.

I think the duo is not targeting the “we”, but way more specific user niches who have non generic goals and are not happy with even the bigger phones we have now. These people could be enough to float a product line, even if it doesn’t fish the other 90% of the users and their dogs.

I’d compare it to the Surface Studio, which was never expected to be a general public device as well.

[GordonS]

OK, but what is that niche?

I'm not happy with today's massive phones, but that doesn't mean I want a massive phone that can fold in half!

I just want a non-slippy phone that fits in my hand and pocket, and has a high-res screen. Truely, I don't understand the trend for slippy phones that keep getting bigger and bigger :/

[hrktb]

I would guess one niche is people that wanted the 7 inches tablets and ipad mini to succeed more. They opted for cellular models, and would have prefered to be able to message and take calls there, getting rid of their phone altogether (that’s one less device to care about).

Another niche is people who used their phone mostly as a notification device, but switched to the watch for that, and now are frustrated by the tininess of the phone as they use it more and more for “serious” business only.

I am not in any of these niches, but also feel that I am happy with a smaller phone only because I need to pocket it. If I was using a purse everywhere I’d want the biggest thing I can get away with.