[jamesb93]

What on earth is about marketing to women now and using the promise of finding ones 'tribe'? It's really cringey and fake to me.

[david-gpu]

Are you in the target demographic? Maybe the style appeals to them. I'm sure OP have done their market research.

[eganist]

Self actualization over all else is a Me Generation (Baby Boomers) thing.

https://en.wikipedia.org/wiki/Me_generation