| I think the next computing platform gamble is AR. Facebook is working on building out the tech via VR, but with an eye to AR and generally out in the open. Apple is building out the underlying software support while working on some AR hardware in secret. Microsoft has their enterprise hardware, but not sure what they're thinking about otherwise. Using the phone as a computing device that powers a visual digital AR layer for the real world where you can interact with AR overlays either with thoughts (Neuralink?) or more likely basic gestures (like Oculus' camera tracking, or armbands) would be another revolutionary shift in platform UX and be the big shift away from phone screens. I'm not sure how possible this hardware currently is or how soon this transition could happen, but people seem to be laying the ground work. Michael Abrash wrote an old blog posts about a couple of reasons why this is hard (primarily drawing black in AR), but he's been at Oculus a while now and I'd be curious how his thoughts have changed. These foldable phones strike me as a dead end nobody wants. |
Do you consider the hololens exclusively enterprise?