[okcando]

> They gave the market what the market demanded at a cost they tolerated.

This suggests a level of informed consent that I don't think existed. It implies that "the market" (who?) knew of, understood, and agreed to the risks.

And anyway, "the market" does a poor job of representing some of its stakeholders, notably the disorganized group known as users, and immediate competitive advantage may be the only metric driving decision-making.