[JohnFen]

> I'd trust a large company like Google who has stronger data protection policies in place than the smaller alternative also in the same space.

There are two sides to this "data protection" thing, though. One side is how secure a company keeps the data it has. The other side is how secure your data is from that company.

Balancing the two meanings of "data protection", I personally much prefer the smaller alternative over companies like Google, Facebook, etc.