[tannhaeuser]

Exactly; it's just the same old story with Google. We all know ISPs and Telcos are greedy af, but when Google is getting into providing DNS, they do it to close a loophole (from their point of view) where web visit sensor data is going to someone else; they really think they own the Internet. In this particular case, even if Google succeeds in establishing DoH via Chrome (and, sadly, also Firefox), ISPs will still get to see your IP data; they could try reverse-DNS lookup to get back domains, but this is much less targetted ever since HTTP/1.1 shared hosting. At the same time, Google is also engaged in AMP such that requests for many sites go to a single IP, with the actual requested site SSL-encrypted. What will happen next is that Google will, via piecemeal extension of HTTP/3, fuckup TCP/IP even more.

I hope somebody in regulation will finally stop Google and others to monopolize the web.