[beerandt]

The editorial selection of what to run, how long to cover it, and what the headline reads influences far more than anything else.

Which is why drudgereport is often the top of the list of sites D's want to regulate, even though Drudge rarely prints any original content.

And he links to way more left-leaning stories than you would expect, but grabs a buried right-leaning fact to re-title the link. Suddenly you're reading the story with the opposite expectation of what the reporter/editor often intended.

Equally effective is grabbing an over the top, inflammatory left-leaning fact (or quote or claim) to prime the reader with anger.

Both are extremely persuasive, without needing to change so much as a word of the linked text.

Edit: And of course the feed on fbook accomplishes much of the same for the opposing view, with slightly tweaked tactics, but the same overall strategy.