Their whole business model seems to be "take quality white box hardware and build a management suite around it". It's not even particularly expensive when compared to white box gear. They already covered the traditional IT MSP model with voice, data and video; so it makes sense they would branch out into facilities management (since a lot of non-tech shops are pulling office IT infrastructure under facilities anyway).
Hundred percent agree. Especially if they upgraded it with >95 CRI and adjustable colour temp based on separate warm-white LED chips (not an array of RGBs).