[peterhookgen]

I ask myself the same question, especially when it was announced on HN they just spent cash on a new branding logo https://www.underconsideration.com/brandnew/archives/new_log...

[sincerely]

Working for Pentagram seems sweet. Huge cool designer cachet despite the fact that all you do is redesign logos and branding for incredibly uncool legacy corporations

[sizzle]

Sounds like the description of a miserable circle of hell from Dante's inferno for me.

[sincerely]

Clock in, clock out ;)

[martinpw]

From that article:

The strategy positions Yahoo as an “amplification brand,” amplifying the things that matter, helping to “amplify you.”

So, umm, I guess I have no idea what they do.

[Alex3917]

What's the deal with this new folksy corporate logo style that everyone is jumping on? It seems like Yahoo and McDonalds are just copying Walmart.

[kevin_thibedeau]

y! upside down. Money well spent.