I suspect very few people have any first hand experience with "PSYOP" (MISO now). Its mostly reservists, they were kicked out of SOCOM for a reason (the reservists at least), and Civil Affairs does all the stuff people actually care about anyway.
The real manipulation of a population is being undertaken at levels so far outside that military structure, its almost unrecognizable.
Sounds like one particular viewpoint that, while somewhat relevant, doesn't actually shed much light into this vastly different (both geographically and temporally) situation.
Don't close your mind just because you know of one instance of the thing being discussed; you anchor yourself to a specific point in time.
"Winning hearts and minds" isn't a bad thing on its own - NATO forces are objectively better than islamic extremists like ISIS and the Taliban - but acting like our military is wholly altruistic is naive at best and purposefully disingenuous at worst.
The real manipulation of a population is being undertaken at levels so far outside that military structure, its almost unrecognizable.