[donkeyd]

> Prototype to street was way more than 3 weeks. More like 3 months (still faster than most fashion which makes buys 6 months ahead).

Those are different things, right? From what I understand, Apple works on a phone for about 3 years, but they cycle every year. You can have multiple 'prototype to street' cycles running that deliver a new collection every 3 weeks. I'm not sure that's how it works in fast fashion, but I wouldn't be surprised if it does.

[mikestew]

My understanding of the difference is that Apple doesn't have "Phone Fashion Week" defining what their phones should look like this year. They get to make that decision on their own. As opposed to someplace like Forever 21, where Fashion Week comes and says, "ready...go!" and now they have to go make clothing.

The caveat is that this is just what I read. I wear 501s and a non-print shirt (yes, sadly, it's sometimes black) to the office every day, what do I know?