I'm not saying that involving money with any X will make X socially acceptable. My comment is specific to most social causes which only gain traction not because of goodwill but because there is a threat of financial/economic losses and/or promise of financial/economic gains. Primary example of 'threats' would be business disruption through protests and boycotts, while the opposite will be promotion and recommendation. Or in the case of this article, people might be convinced of using EVs because there is threat of higher oil prices, not because the environment is being destroyed.