[shkkmo]

> Ok, so are you allowed to place employment ads in Cosmo?

Yes, if you take care to balance your ad placement so that your job opening advertising policy is not biased against protected classes.

> because it’s overwhelming likely to be women who see it, versus algorithmically targeting women?

That doesn't matter. What matters is the end effect of the advertising policy.

[greggman2]

In that case the targeted facebook ads would not be illegal if they were balanced by targeted ads at the groups excluded from the first? Or also not illegal if it can't be proven to have had an actual effect?