[codingdave]

If it was just tasking and collaboration, no. But event management does have its own needs, in particular because the event happens in real life, so while anyone can write a registration system for an event, having the data from it tied into a printing solution so people get their badges and lanyards is a specific need of that industry, as well as capacity management for each session. Likewise, making the vendors have a positive experience, so they keep coming back and buying booths at your event. Then there is planning a speaker schedule, coordinating where and when each speaker, breakout session and vendor will have their space, coordinating with caterers, hotels, marketing departments, and all the other people that go into putting on a conference.

In short, a complete package is welcomed in that industry. And some already exist, so if these guys want to throw their hat into the ring, it is a proven market.