[threatofrain]

Can Apple switch to alternative search such as DuckDuckGo or Bing without substantially upsetting customers? Perhaps with nobody really noticing or producing fanfare? I think the difference between DDG and Google is the difference in what is sufficiently compelling for customers to feel.

Similarly, can Apple quite visibly switch map providers without much difference to customers?

As for news sources I suspect people are already very promiscuous, which is part of the problem.

[mrep]

All the talk about Apple being all about privacy is 100% marketing. There is no way apple is going to give up $12 billion dollars a year in revenue [0] to not default to google for search.

[0]: https://fortune.com/2018/09/29/google-apple-safari-search-en...