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The Kickstarter employees can create a “Union of Kickstarter Employees” and then try to build the negotiating and benefits infrastructure themselves, or they can join a much larger union and get the benefits of shared infrastructure. The benefit of the former is that it will be hyper-focussed on the needs of that group but it will cost more and probably be a lot less effective. A larger union costs each employee less and gives them a lot more “muscle” when it becomes necessary to negotiate but the downside is that they are one small group among many when it comes to setting overall policy or goals.

Think of a union as a business whose job is to protect employees and provide them with some benefits. Some unions will be giants with horrible customer service and corporate goals that seem to be more about self-perpetuation and some unions will be smaller and more focussed on the needs of a specific industry. Each type serves different needs.