[Mathnerd314]

It's certainly a bit sketchy in terms of site administration etc., but it is a one-man operation so I'd say it's understandable.

The less understandable part is that it's charging $50 for 180 impressions such as https://twitter.com/RichLeighPR/status/1037066048485371905 while Facebook sells those directly for a few dollars per 1000, i.e. 100x markup.

[hammock]

>The less understandable part is that it's charging $50 for 180 impressions such as https://twitter.com/RichLeighPR/status/1037066048485371905 while Facebook sells those directly for a few dollars per 1000, i.e. 100x markup.

Facebook does not allow you to build a custom audience of 1 person. I believe it has to be a minimum size of 100 or thereabout. Which means when Spinner says your target will get 180 impressions, they have to throw in 99 random non-targets into the targeted audience in order to get the placement. Thus they really aren't marking it up as much as you think.

[chadcmulligan]

They would batch them though, wait for 100 clients who want the same and put them in the batch. So it does provide a marginal service, viewed from that angle.