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by _edo
2459 days ago
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I'm not sure if I'm understanding the map correctly: Alexandria Ocasio Cortez (literally the top of the list alphabetized by first name) spent $1.5 million on 9,576 ads, garnering 60 million impressions, mostly for fundraising, and it all started after she assumed office? And the ads are spread out across the country with California edging out her home state of New York? What a weird coincidence - both Ocasio Cortez and Cory Booker placed more ads in California than their home states (New York and New Jersey), but Kamala Harris put more ads in New York than her home state California. I don't know what this data means, I'm uncomfortable with Facebook getting heat when other tech companies aren't (because people think Facebook helped Trump), but this is a really interesting data set if you start to play around with it. |
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These ads are probably for fundraising purposes. Congresspeople face re-election every two years and thus spend a lot of time fundraising. Also, if she raises extra money she can put it into a PAC and use it to support/oppose candidates in other races. This is a practice that was perfected by Lyndon Johnson who used campaign cash from his friends in the oil industry to bolster support for his policies amongst his peers.
>> What a weird coincidence - both Ocasio Cortez and Cory Booker placed more ads in California than their home states (New York and New Jersey), but Kamala Harris put more ads in New York than her home state California.
This is because they already built donor/supporter bases in their own states where their name ID is strongest. Rather than advertise at home where they are already household names it make sense to take out ads in other states which they want to win.