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by greatreorx 5631 days ago
Yes, I've never seen them admit to it, but I think lead gen has to be part of their business plan. Mint predicted (and got) about $30/user per year from lead gen. If banksimple can be the trusted first place people go to for financial advice and products (mortgage, retirement planning, etc), they should have no problem getting extra revenue on top of the usual bank checking and savings revenue that goes to their partner.