[oldmanthrowit]

A decade or so ago I worked at AdultFriendFinder.com, then the largest dating site. We had 20 or so different properties, covering every niche from "jewishfriendfinder" to "alt.com"

On paper we had about 50 million users. The reality was that we were a porn site, and our business was entirely driven by porn site referrals. Our smarter referral partners would game the system to setup thousand of users to get extra bonuses, and we encouraged it, so that we could ethically claim that we didn't create the fake users.

These sorts of lies are pretty much status quo in the dating industry. Zoosk is far worse, I walked away from a contract there when I realized how much of a sleazeball their founder, Shayan Zadeh, really was/