[mytailorisrich]

I acknowledged that this was a cost and never suggested it was free.

My point is that, in general, it is a small cost relative to everything else.

Another point that someone in the US might not know is that if you are in a major EU capital city or around you can relatively easily hire people who are fluent in at least 2 languages, so some level of multi-lingual support may thus come "for free" and it's not unusual to have 4+ languages spoken at native level even in a relatively small team (in the tech industry).