[gamblor956]

This product is part of Amazon's "Day One" program, which is largely stuff that they're throwing against the (shopping) wall to see if it sticks. It's like the Alexa Microwave...a shitty microwave that was intended as a reference design that became the best-selling microwave on Amazon.

Amazon is testing the waters for Alexa-integrated wearables. Not just earbuds, which are a saturated market, but other wearables like rings and frames.

If it does, the potential upside is huge--they could create an entire new market, like they did with the original Echo and Kindle. If not, it's a rounding error in an immaterial account on the financials.