[pavelmark]

>>Bose Active Noise Reduction Technology Interesting that Bose would license this out. Seems like Amazon would be a major threat to them.

[throwanem]

It's just a white-label version. No IP licensing is necessary, or indeed at all likely; there'd just be a contract for the branding, and a post-final assembly step in which the branding is applied.

[hbosch]

This doesn't make them a threat, it makes them a customer. Clearly these are, more or less, Bose earbuds with Alexa built into them.